3 Ways To Repurpose Content and Up-Level Your Online Marketing

Save yourself time by using these 3 ways to repurpose content as part of your online marketing tactics.

Relying on unique content to drive your traffic is fine, but it’s time-consuming. If you’re a small business that relies on online marketing to make sales, then you might drive traffic through a mix of content or advertising.

But how?

Content marketing and SEO activities drive traffic to your website, blog, or other online profiles (think your social media platform of choice) in order to see an increase in leads and eventually, sales.

There are many facets to online marketing and what you focus on essentially depends on what your intended outcome is, whether that’s to create awareness, increase leads, or make more sales.

Undoubtedly online marketing activities take time. And of course, we’re all time-poor. But that’s where repurposing content comes into play.

It’s a terrible word, isn’t it — ‘repurposing’ — but it’s a marketing buzzword that’s making the rounds at the moment.

Repurposing essentially means transforming your already existing content to attract more traffic.

How Repurposing Content Helps Drive Traffic

It’s a bit like learning styles and preferences. We each pick up and retain information in different ways; some of us are visual learners, or kinaesthetic learners, and some of us might be maybe aural learners. There are a host of learning styles, but that’s for a different post.

So when we produce a piece of content and we share it online, it doesn’t really make sense to share it in the one type, e.g. blog article — as we’re only targeting the segment of our audience who likes to receive information in that way.

Producing content in one way limits who you’re targeting with your message.

It’s also about extending your reach by communicating via different channels. And of course, this will depend on your overarching marketing and communication strategies that you have in place for your business; but you might not want to limit your content marketing to just the one channel, e.g. Pinterest images.

The third way that repurposing content helps drive traffic is by building those ever-important backlinks. That means your SEO will increase and it’s more likely that your target market will find you — this is especially true if you don’t use advertising to get your content noticed. Those backlinks that you build are gold.

When you repurpose content, you’re also creating backlinks which are gold for your website’s SEO.

So in saying that; here are some ways to repurpose your content and up level your online marketing efforts:

Repurpose Content Using Multimedia

If you’re blogging for your business or writing new copy for your website then it might be worth your while turning these words into another format to ensure that you also target that part of the audience who doesn’t really like words.

Turn your words into some form of multimedia whether that’s a presentation (and upload it to SlideShare) or a video (and share it via YouTube).

Podcasting is becoming more and more popular, so you may want to consider turning your words into audio files and uploading your podcasts (you can do so for free via Google Drive).

If audio marketing is your jam, then simply reading your blog posts and posting them as podcasts also works to repurpose your words for audio learners.

Repurpose Your Words into Images and Visuals

Your words don’t have to move or make sounds, but they can be turned into images, infographics, or visuals that can capture the attention of a different audience group.

The obvious social media platforms for sharing your visuals are Instagram and Pinterest, but of course it’s making the visual representations of your blogs that is the part that you’ll need to focus on.

Consider Canva as an incredibly user-friendly way to turn your content into detailed and interesting infographics. Or there are other options such as: PicMonkey (options for adding frames, special effects and font types to images), LivLuvCreate (image-creation website that is easy and fun to use and great for adding quotes to images), or even the classic drawing tools provided through PowerPoint. Here are some freebie PowerPoint infographic templates from Hubspot.

A time-poor person may not read your blog. Turn that blog into an infographic and that person might be hooked.

Use your Content to Connect with Like-minded Communities

No woman or man is an island.

When you create personal or professional online content and you want to share it with the world, then you’re going to need to connect. And what better way to do this, than through a network of like-minded people?

Networking isn’t just about walking into a room and handing out your business card anymore. It’s about creating genuine, real relationships.

Online networking is most definitely doable and of course you can start by finding similar people through Triberr or LinkedIn or even Reddit and start commenting and sharing your content.

Your Content Should be Relevant and Timely, Otherwise it’s not Going to go Anywhere

Before you get swept up in turning your written content into another format — I hope I’ve inspired you to at least give it a go! — you do need to make sure that you have the basics of your content covered. Your content needs to be two things: relevant and timely.

If you are spending time on article writing that isn’t relevant to your target market, or you’re publishing content to the wrong market altogether then it doesn’t matter whether it’s an article, a hilarious podcast, or an inspiring image and quote combination; it’s not going to get noticed by the people you want to see it.

And, to top it all off, all the time you may have spent on creating your content will be a waste if it turns out that your information is wrong or out of date. So make sure you check your facts!

It’s a tough online content-rich world out there full of people who want to consume information in a way that suits them. But the good news is that once you get to know your audience and refine your process, all this online marketing stuff becomes second nature, and, *gasp*, fun! 🙂

Start with creating a content strategy for your business and identify all the ways you can repurpose your content to drive traffic to your website.

Over To You — Do You Need Help Managing Your Content

If you want to get more customers or sales through content marketing but lack the time to create or repurpose content backed by keyword research, book in a free strategy call to discuss next steps.

Or complete the contact form below and we will be in touch.

Originally published at https://stormmarketing.com.au on August 4, 2020.